Volume 2 - Issue 2, March - April 2026

Digital transformation has begun to reshape the agricultural sector by introducing online marketplaces that connect farmers directly with buyers and service providers. This survey paper examines the awareness, adoption, and impact of online agricultural marketplaces among farmers. The study is based on survey data collected from farmers across different regions to understand their experiences, expectations, and challenges while using digital platforms. The results indicate that online marketplaces help farmers improve market access, obtain better price information, and reduce dependence on intermediaries. However, challenges such as limited internet access, lack of technical knowledge, and concerns regarding secure payments continue to restrict widespread usage. The paper discusses these findings and emphasizes the need for user-friendly platforms, digital literacy programs, and supportive infrastructure to enhance farmer participation. The study concludes that online marketplaces have significant potential to strengthen agricultural marketing systems if existing barriers are effectively addressed.

Mohith K, Malathi S,"Agri cart: An Online Marketplace for Framers" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(2): Page(927-931) Mar-Apr 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.