This report investigates the role of meme and trend-based marketing, focusing on its influence on measurable outcomes, specifically Brand Recall and Purchase Intent, among Generation Z (Gen Z) consumers. This cohort (born 1995–2010) is deeply skeptical of traditional, polished advertising, prioritizing transparency and cultural alignment. Memes, which Gen Z overwhelmingly uses as their primary communication (with seventy seven percentage communicating via them daily) , serve as emotional language that translates raw humor into instant trust and cultural capital. The concept of meme virality is proven to be a powerful precursor that positively affects brand recall. Furthermore, studies indicate that successful campaigns, by strengthening brand identification and increasing engagement, subsequently correlate with higher customer purchase and repurchase intentions. The analysis details a Meme Marketing Strategy Framework (Section VI) built on principles of cultural fluency, simplicity, and agility, required for navigating platforms like TikTok and X. Conversely, failure to align content tone or act quickly can lead to negative brand associations and commercial failure, as illustrated by the Morbius re-release. The strategy carries significant legal and ethical risks, particularly concerning copyright infringement and personality rights (e.g., "Disaster Girl," "Success Kid"). Meme marketing is a highly cost-effective, sustainable strategy that, when executed with genuine cultural sensitivity, is indispensable for building long-term, trustworthy relationships with the influential Gen Z consumer.