Volume 1 - Issue 3, September - October 2025

This study investigates how college students use social media Reels and how that usage relates to their weekend activities routines. Due to the growing popularity of platforms like Facebook Reels, Instagram Reels, and YouTube Shorts, students are spending a large amount of their free time watching short-form videos. Examining how students schedule their weekend Reels time, the kinds of information they like, and how this usage connects to their free time and social contacts are the goals of this study. Data were analyzed under five theme areas using a simulated survey of 100 college students: Daily Routines and the Use of Social Media Reels, the frequency and duration of Reels viewing, the genres of content that students chose, patterns of entertainment and relaxation, and peer content sharing behavior. The results show that students choose entertaining and educational information, share content with friends frequently, and watch Reels primarily during breaks or free time. The study gives parents and teachers information on good digital habits and emphasizes the importance of short-form videos in influencing students' weekend routines.