Volume 1 - Issue 4, November - December 2025

This study investigates the influence of Hollywood film consumption on behavioural socialization among undergraduate students in a Nigerian university. A quantitative survey design was adopted, and data were collected from 398 respondents across four faculties. Descriptive statistics, chi square tests, and multiple regression analysis were used to examine exposure patterns and behavioural effects. The findings show that Hollywood films are consumed at high frequency, largely through digital streaming platforms such as Netflix and YouTube. Behavioural assessment indicates strong influence in language use, lifestyle choices, romantic expectations, aggression tendencies, and materialistic aspirations. The chi square analysis revealed significant associations between frequency of exposure and lifestyle imitation, between preference for action films and aggressive behaviour, and between exposure to romantic films and romantic expectations. The regression model showed that Hollywood exposure variables significantly predict behavioural socialization, with exposure frequency serving as the strongest predictor. The study concludes that Hollywood films act as major agents of behavioural and cultural socialization among Nigerian university students. It recommends improved media literacy education, promotion of culturally relevant local content, and guidance for responsible media consumption among young adults.