π Abstract
In recent years, Indian women have significantly increased their participation in the workforce, achieving notable positions across various fields, including politics and science. Their contributions to the business sector have also grown, with women playing key roles as both job seekers and employment providers. Economic liberalization and globalization have further fueled the rise of women entrepreneurs in both urban and rural areas. This paper aims to explore the entrepreneurial spirit of women in India, particularly focusing on the challenges faced by rural women entrepreneurs, the factors driving their entrepreneurial endeavors, and the effectiveness of government support in this area.Women entrepreneurs are defined as those who establish and manage an enterprise, taking on challenging roles with the goal of achieving economic independence while also creating employment opportunities for others. Indian society is undergoing rapid change due to urbanization and globalization, and the involvement of women in rural development is crucial for the countryβs economic progress. Despite their skills and efforts, women entrepreneurs often face greater challenges than their male counterparts in gaining recognition and success within the business community. Consequently, rural womenβs entrepreneurship has been significantly impacted by socioeconomic barriers, raising global concerns, especially in India.There are currently eight million women entrepreneurs running businesses in India, with Tamil Nadu leading in the highest percentage of female-owned enterprises. This study focuses on the current state of women entrepreneurs in rural India, using secondary data from books, journals, articles, websites, and government publications. The paper examines the significant contributions of women entrepreneurs to long-term economic growth in rural areas and explores the future potential of these entrepreneurs. Additionally, it highlights the role of the government in fostering passionate, empowered, and inspirational women entrepreneurs and proposes key strategies for empowering rural women in India.