Volume 2 - Issue 1, January - February 2026

Cloud Kitchen is a food service establishment that does not have a physical dining area for customers. It wholly relies on digital or online services for accepting orders. This food service has increased rapidly due to increased technological changes, lifestyle changes, and growing demands for food services due to factors such as the Covid-19 pandemic. This research study aims at exploring consumer buying behaviour towards Cloud Kitchen food services in Coimbatore, with particular emphasis on consumer awareness, consumer satisfactions, and other factors that may influence consumer buying behaviour. For conducting research, the study used the descriptive research method, relying on primary and secondary research. For primary research, a sample of 100 participants was selected through convenience sampling. For secondary research, existing research articles, journals, magazines, and other online sources were used. From the research findings, it was identified that the consumer is mostly young adults, educated, and comes from nuclear families. Relatives, friends, and advertisements are key areas for generating consumer awareness about Cloud Kitchen services. From the research study, it is concluded that consumer satisfactions are mostly driven by ratings or reviews, packaging, and hygiene. Hence, food quality is very vital for Cloud Kitchen food services.

Alen Denis A, Dr.Geetha R,"A Study on Consumer Buying Behaviour Towards Cloud Kitchen with Special Reference to Coimbatore" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1008-1013) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.