Volume 2 - Issue 1, January - February 2026

This study looks into Coimbatore consumers' brand awareness and commitment to Adidas. The primary goals are to determine the degree of consumer awareness of Adidas and to examine their brand loyalty. Convenience sampling was used to gather primary data from 70 respondents via a standardised questionnaire. Journals, publications, and internet resources were used to gather secondary data. For data interpretation, the study employs tabular presentation and percentage analysis. The results demonstrate that most respondents are quite familiar with Adidas and exhibit a high degree of brand happiness and loyalty. The two main sources of brand exposure are social media and TV commercials. The study comes to the conclusion that increasing consumer loyalty to Adidas is significantly influenced by high brand awareness.

Dr.M.K.Senthil Kumar, Mr.Ezhil,"A Study on Brand Awareness and Customer Loyalty Towards Adidas" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1039-1044) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.