Volume 2 - Issue 1, January - February 2026

This study focuses on how people in Coimbatore City view and purchase Patanjali products. As health awareness grows, many consumers are turning to herbal and natural options, which has increased the popularity of Patanjali. To understand this trend, data was collected through a questionnaire answered by 100 individuals from different age groups and backgrounds, along with supporting information from websites and published sources. The responses show that most buyers prefer Patanjali because they trust the brand, appreciate its use of natural ingredients, and find the prices affordable. Among the wide range of products, food items and personal care goods are the most commonly used. Awareness about the brand is spread mainly through family, friends, advertisements, and social media. Overall, the findings suggest that Patanjali has earned strong acceptance among consumers in Coimbatore. At the same time, the study points out that there is room for further growth if the company continues to focus on quality, accessibility, and effective promotion.

Dr.D Ramesh Kumar, Mr.J Keshav,"A Study on Awareness and Consumer Patterns Towards Patanjali Products in Coimbatore City" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1066-1070) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.