Volume 2 - Issue 1, January - February 2026

Artificial Intelligence (AI) has become an essential part of modern software applications, especially in delivering personalized user experiences. With the rapid growth of digital platforms, users now expect applications to understand their preferences and provide relevant content. Personalization helps improve usability, engagement, and overall user satisfaction. This project presents a theoretical study on the role of Artificial Intelligence in personalization of software applications. It focuses on how AI techniques analyze user behavior, interaction patterns, and preferences to deliver customized content and services. The study examines existing systems and identifies their limitations in providing effective personalization. A proposed AI-based personalization approach is discussed to overcome these limitations. The methodology followed is qualitative and conceptual, based on secondary data sources such as textbooks, research papers, and existing applications.

Mr.Mohan raj S, Mr.Nishanth S,"The Role of Artificial Intelligence in Personalization of Software Applications" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1098-1101) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.