Volume 2 - Issue 1, January - February 2026

Smart home and artificial intelligence technologies are developing rapidly, and various smart home products associated with artificial intelligence (AI) improved the quality of living for occupants. Technological advancements, continuous innovation, rising incomes, intensified competition, and increasing consumer awareness have significantly influenced buying behaviour and elevated expectations. Smart home appliances, offering advanced features and enhanced convenience, have become a key segment of the consumer durable market. However, the wide range of brands, pricing, and technological options has made consumer decision-making complex. This study examines consumer buying behaviour towards selected smart home appliances, focusing on factors influencing purchase decisions, sources of information consulted, and consumer satisfaction levels. A descriptive research design was employed, collecting primary data from 100 respondents via a structured questionnaire, complemented by secondary data from books, journals, research articles, and online sources. Respondents were selected through convenience sampling, and data collected from November 2025 to January 2026 were analyzed using SPSS, applying percentage analysis, Friedman ranking, and Average score tests. The study provides actionable insights for marketers and manufacturers to align products and strategies with evolving consumer expectations.

Dr.Gayathiry D, Mr.Aswin S,"Exploring Modern Consumer Behaviour and Satisfaction in Smart Home Technology" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1106-1112) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.