Volume 2 - Issue 1, January - February 2026

The Growing need for lightweight jewelry shoes how consumer lifestyle and taste are changing, especially among city shopper how care about comfort, cost and modern looks. This study looks at what people want in lightweight jewelry from well-known brands in Coimbatore. It focuses on the things that affect buying choices, like how much people care about price, what they think of the brand, how much they like the style, the quality of the materials, and how friends or others influence their decisions. A detailed survey was used to gather information from a group of jewelry buyers in Coimbatore. Descriptive and inferential statistical methods were used to find patterns and connections between important factors. The results show that people have a strong liking for light jewelry because it is easy to wear every day, feels like a good deal, and matches current fashion styles. When looking at the brands that were studied, there were differences in what people preferred. This was influenced by how loyal customers were to a brand and how much they responded to special offers and promotions. The study provides useful information for marketers and retailers to adjust their product choices and marketing plans in a way that matches what customers expect in the lightweight jewelry market. These findings help better understand how consumers behave in the changing jewelry industry in Coimbatore.

Dr.Sheeba U, Ms.Malleswari R,"A Study on Consumer Preference for Lightweight Jewelry Among Popular Brands in Coimbatore" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1207-1213) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.