Volume 2 - Issue 1, January - February 2026

The Education sector has been profoundly changed by the quick development of technology, particularly with regard to online learning environments. In order to raise awareness and persuade students to sign up for online courses, promotional activities via social media, websites, and ads are crucial. The purpose of this study is to examine the variables affecting students' enrollment in online learning environments. Understanding how social media sites, online ads, and web-based promotions affect students' decision-making behavior is the main goal of the study. Convenience sampling was used to collect primary data from 100 respondents via a structured questionnaire; secondary data was obtained from websites, journals, and earlier research. Data analysis was done using statistical tools like percentage analysis and graphical representation. The results show that these marketing tactics have a significant impact on students' awareness, confidence, and inclination toward online learning environments. Effective marketing strategies can improve student engagement and boost enrollment in online learning environments, the study concludes.

Dr.Sheeba U, Ms.Nandhini K,"Impact of Students Preference Towards Online Learning Platforms" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1221-1227) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.