Volume 2 - Issue 1, January - February 2026

This paper proposes a comparative study on consumer choices between two major food delivery websites. Platforms, Zomato and Swiggy. In a period characterized by a rapid growth in online commerce and gaining popularity. Relating to online food delivery services, it is important for the providers to be aware of consumer behaviour and preferences in the aim to remain competitive. The method of conducting a survey was adopted in order to gather data for the study among a sample of consumers, including various demographics and geographic factors. It analyses user demographics, usage patterns, satisfaction levels, preferences, and factors influencing the choice between Zomato and Swiggy. Methods for statistical analysis such as descriptive statistics and correlation analysis were used to analyse and to identify patterns and trends in the data. The results provide revelations to user satisfaction on various aspects of the platforms, including user interface, delivery time, food quality, and level of customer service. Furthermore, the study breaks down elements relating to consumer decision factors like pricing and promotions in quick-service restaurants. Reliability, and App Features. A comparison between Zomato and Swiggy helps in gaining insight into the pros and cons of each platform, to assist in strategic decision-making and service. The implications of this research also apply to both Zomato as well as Swiggy, along with all the stakeholders involved in the online food. delivery market, providing valuable insights that help businesses enhance customer satisfaction and maintain a competitive advantage.

Dr.Poornima B, Mr.Vishnu Chandran G,"A Study on Comparative Analysis of Swiggy and Zomato in Coimbatore" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(1): Page(1311-1318) Jan-Feb 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.