Volume 2 - Issue 2, March - April 2026

This study investigates the utilization of Augmented Reality (AR) as a technology-driven framework for digital heritage preservation and cultural sustainability in Tupi, South Cotabato. The research introduces an AR-based system designed to document, visualize, and disseminate tangible and intangible cultural assets through interactive and immersive experiences. The system integrates 3D reconstruction, context-aware visualization, and metadata management to enhance engagement and knowledge retention among users. A total of 20 participants—including students, local government tourism officers, educators, and artisans—participated in usability testing and evaluation. Quantitative results showed high technical performance, with 94.7% marker recognition accuracy, 1.2-second response time, and smooth real-time visualization at 56 FPS. Usability assessment using the System Usability Scale (SUS) yielded an average score of 86.3, indicating excellent user experience. Cultural authenticity and educational impact were also highly rated, with mean scores of 4.79 and 4.85, respectively, reflecting accurate representation of Tupi’s heritage, respect for local traditions, and strong learning engagement. Qualitative feedback highlighted increased cultural engagement, ease of use, community value, and the system’s potential for sustainable expansion. These findings demonstrate that the AR system effectively promotes cultural identity, enhances learning, and fosters community participation, offering a sustainable and innovative approach to heritage preservation in the digital era.

Reginald S. Prudente, Kathleen Grace Combis, James Quinoveva, Julydine Piang,"Augmented Reality for Digital Heritage: A Technology-Driven Approach System to Cultural Preservation" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(2): Page(1570-1582) Mar-Apr 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.