Volume 2 - Issue 3, May - June 2026

This study examines how subscription fees on B2B digital platforms influence buyer-seller engagement among Small and Medium Enterprises (SMEs), specifically investigating whether paid subscription features provide measurable value in terms of lead generation, customer interaction, business visibility, and overall return on investment. The research adopts a descriptive and analytical research design with a quantitative approach, collecting primary data from one hundred SME respondents using a structured questionnaire distributed through Google Forms, email, WhatsApp, and direct visits, employing convenience sampling and analyzing data through descriptive statistics, correlation analysis, and t-tests. The findings indicate that the majority of respondents represent small enterprises, with Trade India being the most preferred B2B platform and the standard subscription plan being the most popular, as most users prefer moderate investment and subscription durations of six months to one year. Correlation analysis reveals that ease of use is the most critical factor, positively influencing business visibility, customer interaction, and engagement. The study concludes that B2B digital platforms significantly contribute to SME business performance by enhancing visibility, generating moderate leads, and facilitating customer interaction, and while users generally perceive subscription costs as reasonable and valuable, improvements in lead quality, conversion support, and flexible pricing strategies could further enhance satisfaction and long-term platform commitment.

Dr.V.kanimozhi, T.Eswaramoorthy,"Impact of Digital Platform Subscription Fees on SME Buyer Seller Engagement" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(3): Page(43-46) May-June 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.