Social Media Use and Body Image Perception Among Young Adults: A Survey-Based Study Using the SATAQ-4
π Paper Information
| π Paper Title | Social Media Use and Body Image Perception Among Young Adults: A Survey-Based Study Using the SATAQ-4 |
| π€ Authors | Rutuja Kharat, Suparna Deepak |
| π Published Issue | Volume 2 Issue 5, September - October |
| π Year of Publication | 2026 |
| π Unique Identification Number | IJAMRED-V2I5P105 |
| π Search on Google | Click Here |
π Abstract
This study examined internalisation of appearance ideals and perceived appearance-related pressure from family, peers and media in a sample of 101 respondents who completed the 22-item Sociocultural Attitudes Towards Appearance Questionnaire-4 (SATAQ-4; Schaefer et al., 2015)z A cross-sectional online survey was administered and scored using the five-subscale structure specified in the original validation study. All five subscales showed acceptable to excellent internal consistency (Cronbach's alpha .79 to .93). Subscale means clustered close to the scale midpoint, from 2.98 (SD = 1.02) for Pressures: Peers to 3.23 (SD = 0.90) for Internalization: Muscular/Athletic. All ten pairwise correlations among the subscales were positive and significant (.29 to .63), the strongest being between family and peer pressure. Two multiple regressions showed that the three pressure subscales together accounted for 31.3% of the variance in thin/low body fat internalisation and 21.3% in muscular/athletic internalisation; media pressure was the only unique predictor of the former and family pressure of the latter. Two constraints limit interpretation. The questionnaire contained no separate measure of social media use, and its media items refer to media broadly, covering television, magazines, the internet, movies, billboards and advertisements. It also contained no separate validated body image measure. The findings therefore describe sociocultural appearance attitudes within this sample rather than social media use or body image perception, and the cross-sectional design does not permit causal inference.
π How to Cite
Rutuja Kharat, Suparna Deepak,"Social Media Use and Body Image Perception Among Young Adults: A Survey-Based Study Using the SATAQ-4" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(5): Page(879-897) September - October 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.
