The rapid growth of social media has significantly influenced the way consumers obtain product information, evaluate retail brands, and make purchase decisions. This study examines the major social media factors influencing consumers' purchase intention and investigates the role of consumer trust in the Indian retail market. The study focuses on social media advertising, customer reviews and electronic word-of-mouth, influencer recommendations, and product information as major social media factors. Primary data are collected from 100 social media users through a structured questionnaire using a five-point Likert scale. The data are analysed using IBM SPSS through descriptive statistics, reliability analysis, Pearson correlation, and multiple linear regression. The study examines the influence of social media factors on consumer trust, the relationship between consumer trust and purchase intention, and the direct influence of social media factors on purchase intention. The study is expected to provide useful insights into how social media-related factors and consumer trust contribute to purchase intention in the Indian retail market. The findings may assist retail marketers in developing more effective social media strategies and building consumer trust.

Ms. Christeena Thomas, "Social Media Influence, Consumer Trust and Purchase Intention: A Study of Consumers in the Indian Retail Market" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(5): Page(06-11) September - October 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.