Social media has become an integral part of students' lives, and has affected their actions, the way they communicate and what they want to do in the future. This paper discusses the effects of social media addiction on personality development and orientation career success on the basis of literature studies. It discusses the impact on self-esteem, emotional stability, behaviour, identity formation and aspects of employment including motivation, productivity and decision making.The results indicate positive and negative impacts. Excessive use can cause anxiety, stress, lack of confidence, lack of time management, procrastination, lack of focus to study, negative impact on personality and career orientation.

Ms. Anzari Begam, Dr. Priti Sethi (Jain),"Impact of Social Media Addiction on Personality Development and Career Success Orientation Among Students" International Journal of Advanced Multidisciplinary Research and Educational Development, V2(5): Page(499-502) September - October 2026. ISSN: 3107-6513. www.ijamred.com. Published by Scientific and Academic Research Publishing.