Name: Volume 2 - Issue 1, January - February 2026
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Volume 2 - Issue 1, January - February 2026

S.No.	Title and Authors Name	Paper ID
181	A Strategic Analysis of Consumer Response to TV Advertising and Digital Advertising Ms.Mahalakshmi S, Ms.Madhumitha A Page(s): 1172-1177 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18922965	IJAMRED-V2I1P181
182	A Study on The Financial Performance of Nestle India Limited Ms.Mahalakshmi.S, Mr.Prasanth.V Page(s): 1178-1184 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18922971	IJAMRED-V2I1P182
183	A Comprehensive Study on Profitability Analysis of Asian Paints Limited Ms.Mahalakshmi.S, Rajkumar.P Page(s): 1185-1192 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18922986	IJAMRED-V2I1P183
184	A Comprehensive Study on Profitability Analysis of Tata Tea Consumer Product Limited Ms.Mahalakshmi S, Sai Sabari Girish L M Page(s): 1193-1199 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18922991	IJAMRED-V2I1P184
185	A Study on Consumer’s Buying Behaviour on Starbucks India at Coimbatore City Dr.Sheeba U, Ms.Mahalakshmi N L Page(s): 1200-1206 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18922999	IJAMRED-V2I1P185
186	A Study on Consumer Preference for Lightweight Jewelry Among Popular Brands in Coimbatore Dr.Sheeba U, Ms.Malleswari R Page(s): 1207-1213 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18923001	IJAMRED-V2I1P186
187	A Study on Impact of D Mart’s Everyday Low Pricing Strategy on Consumer Buying Behaviour Dr.Sheeba U, Ms.Monikasree T Page(s): 1214-1220 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18923005	IJAMRED-V2I1P187
188	Impact of Students Preference Towards Online Learning Platforms Dr.Sheeba U, Ms.Nandhini K Page(s): 1221-1227 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18923008	IJAMRED-V2I1P188
189	A Study on Financial Performance Analysis on Wipro Dr Sheeba U, Yovasraj A Page(s): 1228-1234 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18923014	IJAMRED-V2I1P189
190	Impact of Artificial Intelligence Towards Gen Z Dr.Sheeba U, Sanjaykumar S Page(s): 1235-1242 \| Area: Financial Accounting View Article Download Article DOI: 10.5281/zenodo.18923018	IJAMRED-V2I1P190
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